The benchmark

The benchmark behind every figure on this site

10 min read · Rate of 29 September 2026

Every rupee figure on this site comes from the India Bullion and Jewellers Association’s own published rate, announced twice on each trading day. That rate is a benchmark, not a shop’s price. This page explains what the benchmark is, what it is used for, and why it is not the number a jeweller quotes over the counter.

Who publishes the benchmark

The India Bullion and Jewellers Association, a trade body for the bullion and jewellery industry, publishes the benchmark. It is not a government agency, and it is not a single dealer. The association gathers price information from its members and announces a benchmark twice on each trading day.

The benchmark is quoted for gold and platinum per ten grams, and for silver per kilogram. Every figure on this site is converted to one gram before anything is stored, so that comparisons across metals are possible. The association’s rates are published before tax, and this site adds the three per cent goods and services tax only where it shows what a buyer pays.

What the benchmark is used for

The benchmark is the reference used for tax, for lending against jewellery and for buy-back counters. When a tax officer values gold, when a bank lends against a gold ornament, or when a buyer sells old jewellery back to a counter, the benchmark is often the starting point. It is not the final price, but it is the common yardstick.

This is why the benchmark matters even to someone who never buys gold. It influences the value of collateral, the amount of tax due and the buy-back offer. A reader who understands the benchmark understands the base rate on which many other prices are built.

What the benchmark is not

The benchmark is not a shop’s price. A jeweller quotes a price that includes making charges, the jeweller’s own margin and local taxes. That counter price is always higher than the benchmark by an amount that varies from shop to shop and from design to design. The benchmark is the raw material reference, not the finished product price.

It is also not a price at which you can buy or sell gold. You cannot walk into the association and buy a gram at the benchmark. The benchmark is a reference point, not a market. A reader who confuses the two will be surprised by the counter price and may make a poor decision.

Why a jeweller’s counter price is different

A jeweller’s counter price starts with the benchmark, then adds making charges, which cover the labour and design of the piece. It adds the jeweller’s margin, which is the profit. And it adds the goods and services tax. These extras are not published anywhere and vary widely.

For a simple gold coin, the making charge may be small. For an intricate necklace, it may be large. The benchmark does not capture any of this. A buyer who compares two jewellers only on the benchmark will miss the real difference in what they pay. The benchmark is the common foundation, but the counter price is the building on top.

The purity ladder

The association publishes benchmarks for different purities of gold. The most common in India is twenty-four carat, but twenty-two carat and eighteen carat are also quoted. The price falls as purity falls, because there is less gold in each gram. This site checks that the purity ladder falls with purity; if it does not, the reading is refused.

A buyer should know the purity of what they are buying. The benchmark for twenty-four carat is not the price for a twenty-two carat ornament. The difference in purity is a difference in value, and the benchmark makes that difference explicit.

The benchmark and the international price

The Indian benchmark is not set in isolation. It tracks the international gold price, which is quoted in dollars per ounce, and the rupee-dollar exchange rate. When the international price rises, the Indian benchmark rises, all else equal. When the rupee weakens, the Indian benchmark rises, all else equal.

But the Indian benchmark is not simply the international price converted to rupees. There is a domestic premium that reflects import duty, local demand and other factors. This site checks that premium; if it falls outside a band of zero to twenty-five per cent, the reading is refused. That check keeps the benchmark honest.

A high benchmark makes every subsequent loan decision stricter

When the association publishes a high benchmark, lenders recalibrate their risk on gold-backed loans. A borrower pledging ornaments on a day near the four-month top gets a lower loan-to-value offer, because the lender assumes the metal could fall back toward the median before the loan is closed. This is not a penalty; it is a mechanical response to the range.

The reverse holds near the four-month bottom. A low benchmark allows a lender to advance slightly more against the same weight, since the downside from that point is shorter. The range therefore changes the borrowing capacity of the same family without any change in the ornaments themselves.

Borrowers who track only the daily rate often miss this. They see a rupee figure, not the position of that figure inside the band. A loan officer sees the position first. The difference explains why two customers with identical gold can receive different offers on different days, even when the published rate has moved by only a few rupees.

The benchmark is a wholesale price, but the buy-back counter pays retail minus

A jeweller’s buy-back counter does not use the benchmark as its payout. It works downward from the benchmark, subtracting a margin for refining, assay, and the cost of holding the metal until it can be melted or sold onward. The four-month range matters here because the deduction is often larger when the benchmark sits near its high.

When the benchmark is high, the buy-back counter faces a risk that the metal it purchases will be worth less by the time it is processed. To protect against that, the counter widens its deduction. The same ornament returned on a day when the benchmark is low attracts a narrower deduction, because the counter has less downside to fear.

This asymmetry is invisible if a seller compares only the headline rate on two different days. The range explains why a high benchmark does not always produce a proportionally high buy-back quote. The seller’s effective price is the benchmark minus a spread that itself moves with the range.

Tax authorities use the benchmark to challenge under-invoicing, but only within the band

When an assessee declares a transaction value below the benchmark, the tax office may invoke the benchmark as a reference for valuation. But the challenge is not automatic. The assessing officer looks at where the benchmark sat inside its four-month range on the date of the transaction.

If the benchmark was near the top of the band, a declared value below it draws immediate scrutiny. The gap between the declared figure and the high benchmark is wide enough to suggest under-reporting. If the benchmark was near the bottom, the same declared value may fall within the normal variation of the range and pass without question.

The practical consequence is that the same invoice can be treated differently depending on the date. A business that understands the range can anticipate when an under-invoicing challenge is likely and when it is not. That is not a loophole; it is the difference between a mechanical comparison and a contextual one.

A jeweller’s counter price is the benchmark plus a charge that widens near the top of the range

The counter price at a jewellery shop is not the benchmark. It is the benchmark plus a making charge, a wastage charge, and a margin. These additions are not constant. They tend to widen when the benchmark sits near the four-month high, because the jeweller knows the customer is already expecting a high rate and is less sensitive to an extra percentage.

Near the bottom of the range, the same jeweller may compress the making charge to keep the final price below a psychological threshold. The benchmark has fallen, but the final counter price may not fall by the same rupee amount. The difference is absorbed by the charge.

A buyer who compares the benchmark alone across two dates will be misled. The true cost of the ornament is the benchmark plus a variable add-on that responds to the range. Only by watching both the benchmark and the shop’s quoted charge can a buyer see whether a fall in the benchmark is actually being passed through.

The range changes the break-even point for anyone who bought in the last four months

A buyer who purchased gold at a point inside the four-month range has a break-even price that is not the benchmark on the purchase date. It is the benchmark plus the making charge and tax paid at that time. The current benchmark must rise above that total before the buyer can sell the ornament without a loss.

The range allows that buyer to see how far the benchmark has to climb. If the purchase was near the high of the band, the break-even point is above the high, and the buyer is underwater for the entire range. If the purchase was near the low, the break-even point may be only slightly above the median.

This is a practical consequence that a single daily rate cannot reveal. The range turns a past purchase into a position with a distance to recover. It also explains why a buyer who bought near the top of the range often refuses to sell near the bottom, even when the daily rate has fallen by only a small amount.

The benchmark’s usefulness depends on the hour it was struck

The morning benchmark is based on a snapshot of international prices and the rupee’s opening level, but by the time a buyer walks into a showroom, that number has already aged. Most Indian jewellery counters do not reprice metal throughout the day, so a morning reading can anchor a quote that persists until closing. That is fine on a quiet trading day, but it becomes a problem when the global market moves sharply after the morning fix. A buyer who checks the price at noon is often looking at a number that the shop has already decided not to follow.

The afternoon benchmark is a different animal. It is struck after the domestic market has had a full session to absorb import costs, bank activity and any news that broke after the opening bell. Lenders and large bullion dealers treat the afternoon number as the more serious one because it includes more completed transactions. When a bank settles a gold loan or a jeweller restocks inventory, the afternoon benchmark is the reference that is written into the paperwork. The morning number is a starting point; the afternoon number is a settlement point.

The gap between the two readings is not a flaw. It is a measure of how much new information arrived during the day. A small gap means the international price and the rupee barely moved, so the morning benchmark remains useful all day. A wide gap means the morning quote is stale and a buyer should expect the counter price to be adjusted, even if the shop does not show it openly. The range of the last four months does not help here, because both benchmarks sit inside it. The hour matters more than the band.

Benchmark facts

PublisherIBJA
FrequencyTwice daily
UnitPer gram
TaxExcluded

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Before you buy

Questions about the rate

Who publishes the benchmark?

The India Bullion and Jewellers Association, a trade body for the bullion and jewellery industry. It gathers price information from its members and announces a benchmark twice on each trading day. It is not a government agency.

Is the benchmark the same as the shop price?

No. The shop price adds making charges, the jeweller’s margin and taxes on top of the benchmark. The benchmark is the raw material reference, not the finished product price. The difference varies from shop to shop.

Why does the benchmark matter to me?

Because it is used by tax offices, lenders and buy-back counters. It affects the value of collateral, the amount of tax due and the buy-back offer. Even if you never buy gold, the benchmark influences prices around you.

Why are there different benchmarks for different purities?

Because the price of gold depends on how much gold is in each gram. Twenty-four carat is pure gold, twenty-two carat has less gold, and so the price is lower. The purity ladder lets you compare like with like.

Does the benchmark include tax?

No. The association’s rates are published before tax. This site adds the three per cent goods and services tax only where it shows what a buyer pays. The benchmark itself is a pre-tax reference.

Not financial advice

A range is a reference, not a recommendation

This site gives you the ground truth of where the benchmark sits against its own recent past. It does not tell you what to do with that. Before any purchase, check the shop’s making charge, its buy-back terms and its purity certificate.